Email Marketing a Yoga Business: Overcoming ‘Pitch Fright’

Lori BashourYou, no doubt, may need to do some Email Marketing for your yoga business – it’s not quite as daunting as social media marketing because you know folks have signed up for your list and want to hear from you. And yet, that feeling you may be bothering folks by just ‘dropping-in’ to their inbox, that fear of putting out your sales pitch and worrying about them unsubscribing from your email list – it can be a real block! It’s similar to ‘stage fright.’ will the audience reject me, walk out, boo, or not applaud? There are many successful and well known performers who live with stage fright and no amount of success has taken it away. So they have had to find ways to ‘be with it’ each time they step on stage.

For our purposes, I’m going to call this ‘Pitch Fright.’ It’s a common concern that many of us face even after marketing our business for many years. But remember, you’re not alone in this, and there are ways to overcome this fear.

Believe in Your Product or Service

First and foremost, have confidence in what you’re offering. If you genuinely believe that your product or service can add value to people’s lives, that belief will shine through in your pitch. Confidence is contagious, and it can attract potential customers.

Focus on Your Target Audience

Not everyone on your email list will be interested in what you’re offering, and that’s perfectly fine. Instead of worrying about unsubscribes, focus on delivering value to those who are genuinely interested. Tailor your pitch to your target audience’s needs and preferences.

Quality Over Quantity

It’s better to have a smaller, engaged email list than a large list of disinterested subscribers. Quality leads to better conversion rates. Unsubscribes can actually be a good thing, as they help you refine your audience to those who are more likely to convert.

A/B Testing

Try A/B testing your email campaigns. This means sending out different versions of your sales pitch to a smaller segment of your list to see which one performs better. This can help you fine-tune your message and increase the chances of success.

Learn from Unsubscribes

Instead of seeing unsubscribes as failures, view them as opportunities to learn and improve. Ask yourself why someone unsubscribed. Was it the content, the frequency of emails, or something else? Use this feedback to adjust your approach.

Consistency is Key

Don’t let the fear of unsubscribes paralyze you. Consistency in your email marketing is important. Keep sending out valuable content and offers. Over time, you’ll build a loyal customer base.

Seek Support

Don’t hesitate to seek support and advice from mentors, peers, or marketing experts. They can provide valuable insights and guidance to help you overcome your fear and improve your sales pitch.

Celebrate Your Wins

When you do make a successful sale or see positive results from your email marketing efforts, celebrate it! Acknowledging your achievements can boost your confidence and motivate you to keep going.

Remember, fear is a natural part of email marketing a yoga business, especially when it comes to putting yourself out there in sales and marketing. Embrace it as a challenge to grow and improve. With determination, a strong belief in your product, and a willingness to learn from both successes and setbacks, you can overcome this fear and excel in your email marketing efforts.

Believe in yourself and your abilities. You’ve got this!

7 Responses

  1. It is always a pleasure to receive emails from you and Michael. The Phoenix Rising approach has allowed me to create interesting, and often very moving experiences for guests at the spa where I work, and for my yoga students. And, even though my BIG intention is to stay connected with those I love, I often hesitate to write the email, to push Send. And, I’m always happy when I reach out, and good things always come of it. So thank you for being there and pushing that button!

    1. Thanks for sharing, Susan. I will always remember watching you give 15 minute ‘mini’ sessions and how the client’s face and demeanor changed in that short time. You are a true healer.

  2. Great to see and read your wonderful blog, Lori! You have so much to offer our awesome professional community as you have here

  3. Fabulous ideas in every way! Thank you for revealing your honest, authentic self! I appreciate the data as well. You’re beautiful. Blessings to you and your family. Enjoy the winter! In great appreciation.

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